Here’s an art form that goes unrecognised. Why? Probably because it’s hard to define without thinking of the oafish admen of 1950s Madison Avenue.
My shot at what copywriting is goes like this. The best copywriting persuades those who read it that those who wrote it are worth doing business with. It’s really that simple.
No matter what you’re trying to sell, no matter whom you’re trying to persuade, my copywriting can supercharge your message. Give it a try.
